En designskole i Italia, IED

The completion of the three year IED course in Fashion Marketing and Communication is a valuable addition to one’s professional skill set and is made for those who have high personal objectives: developing creative talents must be the first step in becoming a specialist in this field, strengthening one’s project development and technical skills in order to be able to feel confident about having a complete understanding of the economic environment, to be in a position to judge its strong points, and be capable of segmenting and continually monitoring the market.

Professional profile:

Fashion Buyer, Licensing Manager, Store o Retail Manager, Sales Manager, Merchandising Manager, Fashion Stylist, Fashion PR



The expert in communication must possess the characteristics of a professional who is highly familiar with the evolutionary changes and instruments used in the world of communication and their strategies, in order to understand and communicate the new fashion signals, both those of the market and of a particular style. Fashion Communication means knowing how to create and manage an integrated communication strategy, manage an ad campaign, deal with the media and relationships with those operating throughout the sector, organize events and fashion shows, but also be able to plan and implement a launch plan for a product, a designer or a brand.



Teachings

1st year

  • ADVERTISING PLAN
  • DESIGN PROJECT 1
  • FASHION PRODUCT
  • GRAPHIC DESIGN 1
  • PRESENTATION TECHNIQUES
  • WEB EDITING

2nd year

  • EDITORIAL OFFICE
  • EVENT PLANNING
  • FASHION
  • FASHION SEMIOTICS
  • FASHION TRENDS
  • FASHION WRITING
  • GRAPHIC COMMUNICATION
  • GRAPHIC DESIGN 2
  • HISTORY OF FASHION
  • HISTORY OF FASHION PHOTOGRAPHY
  • LIFESTYLE AND TRENDS
  • PRESS OFFICE
  • VIDEO COMMUNICATION
  • VIDEO LANGUAGES LAB

3rd year

  • BRAND MANAGEMENT
  • CINEMA, FASHION AND MUSIC CRITICISM
  • COMMUNICATION PLAN
  • FASHION SHOW
  • SOCIOLOGY OF FASHION
  • TRADE FAIRS

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